Amazing… Jim Ziegler’s done it again… bringing this wildly successful seminar for Automobile dealerships home. This is the eighth time and you need to find out what hundreds of dealerships are saying about what they got out of this powerful event.
NEW SPEAKERS with great New Content. Jim’s vision is a reality. We wanted to produce a two-day event that would add a lot of value to our dealers and their management. Not the same old people that speak at all of the events But Rather; Jim has selected a handful of highly successful presenters, some still working in the business to give your internet sales a turbo-charged increase the day you return to the dealership. Real nuts-and-bolts, how-to-do-it; we’re showing, in depth with detail, exactly how to implement these techniques and processes in your dealership. See what others have said about it.
Is your dealership realizing your "Internet Sales and Marketing Potential?"
Is your dealership underperforming in technology sales and Internet marketing? OR, are you already one of the top-performing Internet Dealerships looking for still a higher level of sales and results? Regardless of where you are, this is the event that will deliver immediate results beyond your expectations.
Jim Ziegler is excited to announce Internet Battle Plan VIII is coming to Atlanta, January 18th-19th.
Battle Plan Graduates have given us raving testimonials about profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler assembled here. There are virtually hundreds of video testimonials from Internet Battle Plan attendees, dealership managers, dealer principals and industry executives on Jim’s YouTube Channel.
This is NOT a conference with multiple breakout sessions happening at the same time, but rather; it is a seminar with one speaker at a time diving deep into the subject and delivering real-world information, processes and techniques you can go back to the dealership and perform immediately.
This is the 8th time we’ve held this event, always with different speakers and content. AND, it’s NOT the same old gang that speaks at all of the other events. All of our presenters are A-Team Players with documented track records. Each one brings a unique Dealership Internet skill set to the event. Jim makes sure that the speakers complement each other with specific topics that encompass every piece to the dealership Internet Puzzle.
No Infomercials from the stage. Ziegler’s vision is that the presenters must deliver value to the audience with techniques and processes you can replicate immediately when you return to the dealership, whether you buy anyone’s services or not. No sales pitches from the stage like what you experience with some of the bigger conferences.
For this occasion Jim Ziegler has selected The Atlanta Marriott Buckhead Hotel & Conference Center in heart of the action in the Buckhead area of downtown Atlanta. Famous for the best restaurants, high-energy nightlife, and world-class shopping: Buckhead is where it’s happening when you visit Atlanta.
The Atlanta Marriott Buckhead is direct walk across the street from two of the most prestigious shopping malls in the South, the mammoth Lenox Square Mall and the upscale Phipps Plaza.
From the airport, you can ride the Marta Train (Metro Atlanta Rapid Transit Authority) to the station which is literally a couple hundred feet from the front door of the hotel. Board the train at Baggage Claim, Atlanta Airport and 30 minutes later, for $2.50 get off at the Lenox Station and walk one block to the hotel. There are also several low-cost shuttles from the airport to the hotel if you’re traveling heavy.
As always, Dealer Principals attend FREE whether they bring paid attendees with them or not.
The event is sponsored by Contact at Once and the opening night cocktail reception is sponsored by High-Impact Promotions.
Lunch is sponsored by Stream Companies. Lunch and breakfast as well as continuous refreshment breaks are provided both days for all attendees.
Ziegler SuperSystems, Inc. has arranged a highly discounted room rate for the event with a limited number of rooms available at this price. PLEASE reserve early once you’ve committed to attend.
The Speakers:
Criss Castle
Criss Castle is a working manager as eCommerce and Digital Communications Director for the Northtowne Auto Group in Kansas City handling Hyundai, Volkswagen, Mazda, Fiat, Lincoln, Mitsubishi, and Suzuki dealerships.
Jim Ziegler met Criss online in various automotive forums, became professional friends and found out she was one of the better cutting edge technology sales managers in the business. The more Jim found out about Criss castle, the more convinced he became that she had to share her expertise with others at Internet Battle Plan.
Best known for her creative insight in multiplying the effects of technologies, Castle is credited as the brain child of the ResponseLogix-Contact at Once partnership, which gives dealers the ability to host online chat with each outgoing quote. She also wears hats in creative seller’s notes, social media and ‘webutation’ management.
Criss will be showing the audience techniques and processes to create high volume, high profit internet dealerships.
David Regn
David’s presentation is titled "All Things Google"
David Regn co-founded Stream Companies in 1996, a full services advertising-marketing company with numerous clients in the retail automobile sector. Stream Companies is a top traditional and digital agency, featuring a full production suite, a complete web development team capable of building and managing large scale websites, and a team of experts handling SEO, SEM, & social marketing.
Regn’s presentation at Internet Battle Plan VIII will take the audience on a trip to unravel, simplify and demystify how to use Google in a dealership’s sales and marketing strategy. Battle Plan participants will learn Google professional techniques and strategies including…
- Google AdWords maximizing results of online search
- Google Analytics- get a full understanding of your website traffic and how to make informed decisions with your analytics data.
- Google Search- Understand organic and paid search and how it impacts your dealership
- Google Places- Owner Verifying Your Location, Reputation Management: Monitoring & Responding to Customer Reviews, Importance of Google Reviews for Local SEO
Ed Parkinson
Ed is VP of Sales, Automotive Solutions, with ContactAtOnce. He brings 27 years of front line experience to The Internet Battle Plan audience.
He is an innovator in the field of call tracking and measurement to increase sales and quantify the return-on-marketing during his 7 years at Who’s Calling Inc.
Ed began selling and coaching auto dealers on ContactAtOnce! services in Q4 of 2006 and joined the company as VP of Sales in April 2007. He holds a B.B.A in Marketing and Management from Temple University.
Ed will be presenting "Connecting with Customers at Every Moment of Truth"…
The paradigm has dramatically shifted over the last few months as online reputation management plays an increasingly heavy role in the buying decision, when, where, and who the consumer does business with.
ZMOT, the Zero Moment of Truth, is a concept brought to reality as Ed shows the Audience how to influence and connect with the customer with pinpoint exact timing in the buying process.
Elise Kephart
Elise Kephart is the YouTube Diva. She’s become one of Jim’s closest professional friends in the automobile business. A working manager , she is the Internet Sales Manager of Sunset Honda in San Luis Obispo, California.
She’s sold thousands of vehicles to local and out of the area clients and been recognized by Digital Dealer Magazine, Grant Cardone and Jim Ziegler for her creative youtube marketing in the automotive industry.
Now known as the “YouTube Diva” Elise travels nationwide with Ziegler teaching her craft . “I am blessed to be in such a great place. I love the people I work with and I love to help people whether it be a customer or entrepreneurs in the business.”
Her presentation… "The Eyes of the Internet Shopper"
This is Elise’s third Internet Battle Plan appearance. She will teach the audience, step by step, hands on techniques how she makes personalized video responses to online inquiries and get them back the consumer in less than 10 minutes. Elise will actually create a sales video and instant edit a high-powered message, post it online and get it to the customer in minutes.
Her ratio of inquires to appointments to customers that actually show and buy is incredible…and you’ll leave this event with a clear road map how to do it immediately when you return to your dealership.
This has been the highest-rated presentation at every Battle Plan she’s attended…it absolutely ‘Wows’ the audience.
Jerry Thibeau, the Phone Ninja
Jerry Thibeau, president and founder of Phone Ninjas, a company focused on helping dealerships improve phone skills will be teaching the Internet Battle Plan attendees how to schedule more appointments with phone and Internet shoppers.
Thibeau’s presentation, Dynamic Phone Skills, might be one of the most profitable sessions in the seminar. In most dealerships the ultimate struggle is getting the Internet or telephone inquiry to come to the dealership. As Jim Ziegler says in speeches and seminars… "Words are your toolbox".
Thibeau is among the industry’s best and brightest when it comes to evaluating a phone conversation, what to say, how to say it, and to get the customers from the phone to the showroom.
Jim Ziegler, the Alpha Dawg himself
Jim, James A. Ziegler, CSP, HSG… For 36 years, Jim Ziegler’s been a recognized industry, writer, speaker and super performer… starting as a record setting manager with some of the top automobile dealerships in the country to consultant and trainer with some of the top performing dealers in the industry.
Everybody knows the Social Medium Community is where the majority of your customers are BUT almost nobody has the formula to getting people to buy using YouTube, FaceBook and Twitter. Ziegler will deliver the combination to the vault and teach you how to make the Social Mediums payoff with real sales.
Ziegler is going to show the audience techniques to build huge and profitable networks of ‘Raving Fans’ on Twitter, Facebook, and YouTube. Jim has online friends and followers, more than 100,000 people in his business and personal social communities friending him, subscribing to him and following him. Ziegler’s online social influence is legendary.
He’ll show you how to use video to really sell cars as well as how to use pay per click Social Medium advertising, free and paid, to cash in on your social presence. With real world examples, Ziegler’s presentation is performed ‘Live’ on the Internet… you’ll be amazed at what you’ve been missing.
Hello friend. I am writing this letter to appeal to you to get involved or to risk losing everything. I honestly believe this is a call that is necessary for all of us to get involved OR watch yourself go out of business in less than 18 months. Please get active AND please pass the word to every dealer you know. TrueCar and ZAG have openly stated their thinly-veiled intention to dismantle the retail car business AND NOW they have raised a $200 Million Dollar war chest that I believe will be used to will bring retail car dealers to out knees. Please READ THIS BLOG…in 4 days it has had more than 12000 views.
I am an American and extremely proud of it… if that offends anyone, that is not my problem.
